The Byrne Notice

Hate Logos On Your Eyewear? A.P.C. x Retrosuperfuture Is The Sunglasses Collaboration For YOU

APCFinal2 Accessories // Fashion 

We were about to begin by saying you will never find us bearing a ginormous brand logo of any kind, but the truth is we are huge fans of vintage McDonald’s and Coca-Cola merchandise, not to mention our love of ’80s Benetton sweatshirts. What we mean is, you are unlikely to find us working a logo without a sense of humor. A.P.C. is the same way. They’re not down with logos and overt branding and it is for this reason that we adore them. This eyewear collaboration with Retrosuperfuture is a true reflection of this philosophy. The streamlined shades are logo-free and as simple as A.P.C.’s clothing: high-quality, well-made basics with a twist. Two-tone tortoiseshell frames and octagonal shapes with slightly rounded edges set these apart from your average eyewear. Our pick? Marine in navy blue.

$280, at APC.fr

-- Fiona Byrne

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