The concept of making luxury items more affordable by taking out the middlemen has become a real thing now, with brands such as Everlane delivering high-quality cashmere, leather goods and silks for a fraction of what you would pay at a typical retail store, both online and off. With this in mind, Parachute bedding founder Ariel Kaye endeavored to create a line of perfect bedding basics, stripping back the usual bedding BS (that whole high thread count thing is like, totally played out, you guys) and giving you a luxurious sleep without stressing about how you will pay your rent after spending your salary on some nice sheets.
Ariel started Parachute after a particularly wonderful night’s sleep in Italy. She designed the Egyptian cotton bedding in L.A., had it made in Italy and sells it directly through her website, so you get more for less.
The crisp cotton percale gives that effortless beach house/loft cool vibe, You know when someone has nothing but a bed and a lamp in their enormous bedroom, and it’s the epitome of chic? You’d see these percale sheets in that environment. Don’t even get us started about the insanely good striped linen set, it’s too perfect. There are also sateen options, and gorgeous cashmere throws.
Our favourite aspect is the European ‘envelope’ closure. All pillow cases in Europe tuck neatly at the back so they don’t have that messy ‘open sack’ look. Frankly, we’ve never quite understood that whole ‘open pillowcase’ thing. The down duvet is extremely fluffy too, so if sleeping in a cloud sounds like something you would be interested in, get thee to Parachute immediately. Real talk.
Sheet sets begin at $99 at Parachute Home