Get outta the way Louboutin, because there’s a new recognizable red in town in the form of a… bike chain? Uh-huh. Former fashion PR and handsome man-about-town Lorenzo Martone has only gone and launched his very own bicycle company Martone Cycling and as you would expect, it’s a truly beautiful collection. Two frames (men’s and women’s) in five monochromatic colors, each with a handlebar basket and that distinctive red chain (hi, branding!). The bikes use SRAM’s duomatic gear system which means gears change automatically as you ride. How convenient!
$899 at MartoneCycling.com