The playful offshoot of Brit lingerie brand Damaris Evans, there’s maybe one thing we don’t want from the current Mimi Holliday collection. Mind you, we can’t quite figure out what that one thing is. With thongs that tie at the back in a bow, sorbet-colored lacy boy shorts and balconettes, there’s a decidedly fun factor happening. Our most-appreciated aspect though are the “comfort” bras; demure but sexy, they’ve got full-cup lace coverage, so unsightly bulges are kept to a minimum, and as the name suggests, they’re comfortable. Even the names are playful: Poppet, Bisous Bisous and Pizazz — they sound like good names for pets. Puppies, maybe?
Comfort bras from $88 at Journelle.com