The Byrne Notice

Negative Underwear Is The Epitome Of The Downtown NYC Girl

Negative Fashion // Lingerie 

The ladies at Negative Lingerie have a mantra: less is more. That’s exactly how we feel, especially when it comes bras and knickers. Less lining, less padding, less frills. Founders Lauren and Marissa set out to create a line of lingerie that’s functional, elegant, edgy and affordable. And that they did.

Structured using unfussy mesh and other fine, sheer-yet-strong fabrics, the lines are simple and flattering. There’s no push-up Hello Boys style, it’s low-key, effortless sexy. It’s the epitome of the downtown New York girl. It’s the kind of thing you’ll happily wear with a deep-cut arm-hole tank for some modest side-boob action.

The Sieve demi bra may be the simplest sheer brassiere you’ve ever seen, but it’s remarkably supportive and the comfort level is off the chain. We have not experienced bra-comfort like this since well, since before we wore a bra. The best part about this whole situation is the price —bras start at just $65.

From $28 at

-- Fiona Byrne

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