The Byrne Notice

New Faherty Brand Swimwear Line Is Ethically-Sourced, Environmentally-Sound And So Cute

Faherty Designers // Fashion 

You may not feel great about yourself in a bikini, but with newly-launched swimwear line Faherty Brand, you can at least feel good about the bikini itself. Started by former Ralph Lauren designer Mike Faherty and his former finance-guy brother Alex, Faherty Brand uses ethically-sourced, environmentally-sound recycled materials and 1% of all sales goes to helping beach communities rebuild after Superstorm Sandy. The bikinis and suits are a mix of solids and prints including colorful geometrics and chic Japanese florals. It’s vital in this day and age that one can buy swim separates and Faherty kindly facilitates this with a range of top and bottom styles, so you can show your cheeks or cover your belly or whatever you need to do to feel comfortable. These handsome guys aren’t just making swimwear their business, they’re living it too, with mens trunks, shorts and boardshorts for their own afternoon surfing sessions when the swell is just too good to stay at the office. What one might call livin’ the dream.

From $88 at

-- Fiona Byrne

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