July 28, 2015 // Style

Reformation Answers The Plight Of Big-Boobed Ladies Everywhere

If there’s one ish we’ve had with Reformation in the past, it’s that many of its pieces were unsuitable for girls with boobs. People act like big boobs are not a problem – usually the people who don’t have to worry about it! Remember that SNL sketch about it in which someone wistfully said ‘I want to look fat in shirts’? That’s the reality, people. Deep cut armholes are the enemy. You constantly bust out of button-downs. Basically, big boobs are not the dream everyone thinks.

Thankfully, Reformation has answered the call of the larger-breasted female with the I’m Up Here Collection. Modeled by Daisy Lowe, the collection is basically Ref stuff, only this time it’s ‘for boobs’. It works for anyone up to a C-DD, and many pieces can be worn with bras. Thank GAWD. This is the second installment of the collection, so we’re assuming it’s now going to warrant a permanent place on the racks (ahem) at Reformation stores.

Available now at TheReformation.com

Reformation Answers The Plight Of Big-Boobed Ladies Everywhere
Reformation Answers The Plight Of Big-Boobed Ladies Everywhere
Reformation Answers The Plight Of Big-Boobed Ladies Everywhere
Reformation Answers The Plight Of Big-Boobed Ladies Everywhere

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