The Byrne Notice

The Baron Von Fancy x Reformation Collaboration Is Finally Here, And It’s So Much More Than A Bunch Of T-Shirts

BVFREF Designers // Fashion 

Any downtown New Yorker is familiar with Baron Von Fancy. The artist’s signature font appears all over the city from stickers bearing his name, to a giant billboard bearing the words I Can’t Grow Up on the Lower East Side. Followers of his Instagram will be familiar with his personal deep desire for a true, long-lasting love, as made clear in his regular uploads of elderly couples on the streets of New York holding hands, hashtagged with #allImafter. He recently contributed to Katz’s Delicatessen’s 125th anniversary celebration with a five-foot I’ll Have What She’s Having, referencing the famous When Harry Met Sally orgasm scene shot at the restaurant, and earlier this year made his famous Mercury Was In Fucking Retrograde available via Poster Child Prints. Basically, Baron Von Fancy is, how you say, killing it. We heard about this Reformation collaboration a while back and have been on tenterhooks ever since. Full disclosure: we thought maybe it would just be a few T-shirts and sweatshirts, but it’s so much more, you guys! There’s a SICK black leather clutch with Take Me With You de-bossed on the front, the aforementioned mercury retrograde quote appears on sweatshirts and pillows, there are collared shirts with words embroidered on the collar, and of course, there are T-shirts. SICK.

Available at

-- Fiona Byrne

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Follow on Instagram: @nycfiona

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