The Byrne Notice

This Is Insane: Boots No. 7 Advanced Protect & Perfect Serum Actually Reduces Wrinkles

Boots Beauty // Skin 

A few years ago, when Boots unveiled its No 7 Protect & Perfect Serum, it became widely known as the only wrinkle product that actually works. BBC’s tough, real-talking Horizon program included it in an episode and determined that yes, this thing works and it sold out basically overnight. Last month, Boots launched the brand new Advanced Protect & Perfect in the UK and Ireland, and similar to the original product launch, people are legit losing their shiz. Boots were prepared this time though, so there’s no selling out issues. With the new Advanced serum there’s the regular (if you’re under 35) and the ‘Intense’ (if you’re over 35) and holy cannoli, does this stuff work! They’ve added Matrixyl 3000 Plus™, a combination of the most powerful form of Matrixyl plus a ‘next generation peptide’ that both repair the skin’s structure. Although you’re supposed to see results after four weeks, you actually notice an improvement in skin tone immediately. The consistency is like silk for the face. It glides on, absorbs right in and your face looks… different. It actually glows. Boots tried the product on 2,600 women pre-launch and 80% of the women reported significant reduction in lines and wrinkles. You’re probably totally over people saying creams can get rid of your lines but this one really, really reduces the appearance of wrinkles. Trust us, your mind will legit be blown by this stuff. It just launched in the UK a couple of weeks ago, and isn’t on sale at Boots stockists in the US just yet but when it is, get thee to Target or and get that stat.

No7 Protect & Perfect Intense ADVANCED Serum 30ml, €33.00 at, expect a US launch soon at and

-- Fiona Byrne

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