The Byrne Notice

Urban Decay Build Your Own Palette Is Basically Like Stealing Eyeshadow

Urban_Decay Beauty // Makeup 

Makeup palettes are the makeup gods’ gift to indecisive people: a host of shades all in a row, for whatever mood you’re in. But sometimes, they only work in theory: maybe you only like four of the six colors, or that amazing smoky eye set you got this winter is now out of season. And when it comes to eyes, please, who wants that? JK. Seriously though, Urban Decay has heard your cry for versatility and answered it. Their new Build Your Own palette has space for six of their fantastic eyeshadows, easy to pop in and out, and comes equipped with that looks-good-on-everyone peachy pink matte shadow Good Karma. What else? It’s travel-ready: the inside lid is a giant mirror, there’s space for a brush, and it has a tin case to prevent bang-ups. With more than 60 shadows to choose from, your eyelids know no boundaries. And at only $18 — the normal price of a single Urban Decay shadow — it’s pretty much like stealing, only legal.

$18 at

-- Mickie Meinhardt

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