May 22, 2013 // Style

If You Really Want To Be Labeled ‘Effortlessly Cool’, Shop At Les Nouvelles

Gone are the days when we were just fine to spend all day trawling vast websites, looking through hundreds of different items until we found one thing we loved. ‘Aint nobody got time for that! Now with our online time a precious commodity, we are craving a more curated vibe in an online store. A store like Les Nouvelles, for example, where the founders/buyers somehow predict what we want before we even know we want it, and position it among a very, very carefully selected inventory so as not to overwhelm us with a ton of crap no one wants. Brands include Rag & Bone, A.L.C., Wren, Rachel Comey, Carven, IRO, Equipment, Karen Walker, Piamata and basically every other brand you want. Literally every item is a chic-but-edgy piece intended to have longevity. Oh, and there’s a ‘happy hour’ every Friday afternoon during which a selection is discounted. If you really want to earn the much-coveted ‘effortlessly cool’ label, then only shop here from now on. Les Nouvelles won’t see you wrong.

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